Advanced Analytics Personalization Analyst
Wingstop
About the Role
This role supports data-driven business decisions by creating deep analytical insights related to marketing personalization campaigns across multiple departments. Key duties include developing robust reporting and insights to evaluate the effectiveness of Personalization Marketing Models and delivering reports on customer findings and trends.
Requirements
Candidates must possess strong SQL skills and experience with relational data, along with hands-on experience in cloud data-lakes like Snowflake or Databricks. A Bachelor's degree in a quantitative discipline and a minimum of 2-3 years of practical data analysis experience are required.
Full Job Description
WHO WE ARE
We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.
Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.
WHAT WE'LL NEED
This role contributes to Wingstop’s success by collaborating with multiple departments to support data driven business decisions through the creation of deep analytical insights surrounding our marketing personalization campaigns.
Our goal is to translate business questions into actional insights that we can use to refine and improve our data science models.
The ideal candidate will have mathematical or statistical expertise, along with natural curiosity and a creative mind.
Key Responsibilities:
- Collaboration and Communication:
- Work closely with stakeholders to understand business objectives and requirements.
- Collaborate with data scientists, analysts, and team members to understand and analyze customer trends.
- Analytics Development:
- Develop robust reporting and insights surrounding Wingstop Customer’s that will be used in evaluating the effectiveness of the Personalization Marketing Models.
- Deliver reports on key findings / patterns / trends for Wingstop customers
WHAT YOU'LL NEED
Strong SQL and relational data experience writing complex queries to answer multi-layered questions
Experience with data visualization, turning raw data into easy to digest graphs and charts
Hands on experience working in cloud data-lakes such as Snowflake and/or Databricks for scalable analytics and model building.
Preferred: Some experience with Python scripting to visualize or analyze data
Preferred: Experience presenting to senior level stakeholders, breaking down complex problems into easy-to-understand concepts
Preferred: Background with customer centric data including customer purchasing patterns, demographics, customer lifetime value, etc.
Preferred: experience with data visualization tools such as Power BI or Tableau.
Preferred: Experience using Snowflake’s cloud platform for analysis.
Preferred: Experience in the restaurant, retail, or hospitality industry applying data science to improve operations and customer experience.
BS with concentration in quantitative discipline - Stats, Math, Comp Sci, Engineering, Econ, Quantitative Social Science or similar discipline.
Minimum 2-3 years of practical work experience applying data analysis techniques and toolsets to solve practical problems.
WHO YOU ARE
No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can.
You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.
You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.
You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.
You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.
BENEFITS
Flavor Perks:
Unlimited paid time off for exempt employees
One paid volunteer day of your choice
Competitive bonus structure for eligible roles
Team member stock purchase plan
Health savings or flexible spending account options
401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
Comprehensive medical, dental, and vision benefits
Basic life and AD&D insurance provided
Pet insurance
Education Assistance
Wellness reimbursement program
Paid maternity and paternity leave
Fun is the best Flavor:
Lunch provided every Tuesday and Thursday in office
Discount on Wingstop gift cards
Onsite game room
Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.
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Compensation
AI Est. Total Comp
$104,500
Details
Location
United States
Work Type
On-site
Seniority
mid level
Experience
2-5 years
Category
core ds
Quality Score
4.8